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By Christina O’ Connor | Metro HNL

Late in the afternoon on a Tuesday, Gavin Murai is in his office at Lana Lane Studios working on an advertising piece for Honolulu Night Market. As the owner of web, print and art firm Reckon Shop, Murai free-lances with a number of larger companies, including Street Grindz and Cocina (he’s also the director of visuals at food distributor Miso & Ale, so a lot of his work tends to be in the food industry), designing websites and managing social media.

Although his business is not formally connected to those of the 30-something other artists who occupy office space at Lana Lane Studios in Kakaako, he often finds himself collaborating with them.

“If I have a question about Photoshop, for example, I can walk downstairs,” Murai says. “Things that would have probably taken me years to learn, I can pick up in a couple of months here.”

Collaborations like this have proven to be mutually beneficial. A few months ago, for example, Murai was looking for innovative marketing solutions for Miso & Ale. Anthony Vallejo-Sanderson, who runs his video production company at Lana Lane, suggested that they shoot a video. The piece helped Murai’s business — and later, a company that saw the video hired Vallejo-Sanderson for another project…

For the full article, click here.

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